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Hyper-Local Environmental Bloggers: Using the Web to Advocate for the Land

Jae Hyun Lee, Yoon Kee Lee, Daniel Chen, Catherine Park, and Daniel Kurz
Prime Education Consulting, Leonia, U.S.A
Abstract—Over the past 10 years, blogging has transformed the way that people receive news and how organizations advocate for themselves. In this short paper the authors explore the advocacy efforts of two hyper-local environmental blogs thousands of miles apart. How have these blogs attempted to tell the stories of people on the local level who are actively trying to press their causes? What types of writing and other forms of expression are they utilizing? What kind of opposition are they coming up against? Additionally, how have the authors of such blogs utilized social media to gain followers and gather attention?

Index Terms—environmental blogs, social media, hyperlocal blogging

Cite: Jae Hyun Lee, Yoon Kee Lee, Daniel Chen, Catherine Park, and Daniel Kurz, "Hyper-Local Environmental Bloggers: Using the Web to Advocate for the Land," Journal of Media & Mass Communication, Vol. 1, No. 1, pp. 1-5, June, 2015. doi: 10.12720/jmmc.1.1.1-5
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