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Perception & Cultural Awareness of International College Students about India: A Cross-cultural Study

Shivani S. Shah
School of Liberal Studies, Pandit Deendayal Petroleum University, Gujarat, India
Abstract—Cultures provide different ways of interpreting and decoding the environment and the world. Perception is the sensory experience of the world we live in. Emerging trend of cultural exchange programs shows rise in participation of college students in cross-cultural programs. Short exposure programs have shown positive effects on students in the areas of cultural awareness and cross-cultural familiarity. This study identified the perception of college students about India based on seven parameters. Subsequently, the study also attempted to explore nine parameters to understand awareness of international college students about India. An organization hosting a student exchange program was identified and data collection was conducted in two phases with a sample of 40 international college students who were part of a cross-cultural internship to India for two months. The result of perception study had a mixed response. The cultural awareness study result shows that the program failed in providing proper exposure to the participants.

Index Terms—college students, culture, exchange programs, perception

Cite: Shivani S. Shah, "Perception & Cultural Awareness of International College Students about India: A Cross-cultural Study," Journal of Media & Mass Communication, Vol. 1, No. 2, pp. 69-75, December, 2015. doi: 10.12720/jmmc.1.2.69-75
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